The Department of Communication and Image is subordinate to the Administration and is entrusted with the responsibility of projecting the positive image of ISCED, internally and externally, creating a healthy and lasting relationship with every target audience, based on the institution’s mission, vision and values.

II. OBJECTIVES

To the Office of Communication and Image, they guide the following objectives:

  • To create ISCED’s global integrated communication policy, reinforced by the good image reputation (internal and external);
  • Ensure the production and dissemination of academic, scientific, pedagogical, artistic, cultural, sporting, social and civic events that contribute to a good reputation of the institutional image;
  • Define the marketing image of the ISCED website, embodied in digital marketing strategies for capturing and converting students;
  • Produces news of academic and strategic interest to the objectives of the institute and guarantees its publication in different communication channels;
  • Produce dissemination materials appropriate to the achievement of the objectives set out above;
  • Ensure bilateral contacts with Media;
  • Provide media counseling to establish mutually healthy and enduring relationships with Media;
  • Edit Newsletters periodicals, internal and external circulation of relevant news about ISCED;
  • Promote socialization campaigns among employees.

 

III. SKILLS

  1. The Communication Department exercises its competences in the field of promoting the image identity of ISCED, as well as internal and external communication, including:
  • Define, apply and monitor the overall image of the Institution, in close coordination with all existing management units in ISCED;
  • Define communication and image policies and strategies;
  • Ensure the management and dissemination of content in the various systems available at the institution;
  • Ensure the application of the institution’s visual identity;
  • Clipping (collecting, cutting, treating, disseminating to the superior unit hierarchical, all news about ISCED, transmitted in different media, allowing its strategic analysis and decision making);
  • Streamline internal communication through specific programs of mutual and healthy relationship between employees;
  • Ensures the production of all graphic material and allocates to the units in need;